Account-Based Marketing/ABM Manager

USA (Remote)

$120K/yr – $150K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the pipeline from events, ABM, and outbound, lead end-to-end conference motions and partner programs, and fuel sales with outbound support across target accounts.

  • Lead end-to-end conference and event motions, including targeting, on-site execution, and follow-up.
  • Build and run account-based programs against named ICP firms and target carriers.
  • Enable outbound Sales with target lists, sequences, and enablement assets.

Job Description

Responsibilities

  • Three motions: generate pipeline from events, account-based programs, and outbound against a targetable set of named accounts.
  • You'll report to the CEO and work shoulder to shoulder with our Sales team.
  • carry a number: qualified demos with defense firms and carriers, and pipeline sourced from events, ABM, and outbound.
  • Events & Field — your biggest lever
  • Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts.
  • Build partnerships with the legal networks and associations that host these events — sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.
  • Every event carries a number: meetings booked, pipeline sourced, cost per opportunity.
  • ABM / Account-Based Programs
  • Build and run account-based programs against our named ICP firms and target carriers.
  • Orchestrate multi-touch plays — event, direct mail/gifting, targeted paid, and sales touches — sequenced against named accounts with the Sales team.

Requirements

  • 6–10 years in B2B marketing with deep field/event and ABM experience — you've owned conferences, association partnerships, and account programs, not just supported them.
  • You've built relationships with the networks and associations your buyers belong to, and turned them into repeatable pipeline channels.
  • You think in named accounts and run events like pipeline engines.
  • You run on numbers: sourced pipeline, meetings booked, cost per opportunity — and you report them straight, whether the program worked or not.
  • You partner closely with sales and know how to make their outreach land.
  • You're handy with GTM tooling (Clay, Apollo, HubSpot/Attio), work fluently with AI as a daily operating mode, and you're low-ego, organized, and fast.
  • Travel: regular US conference travel, several events per year.

Preferred

  • Bonus: Legaltech, insurtech, or regulated-industry exposure

Benefits

  • Competitive base + OTE + early-stage equity
  • Full health, dental, and vision coverage
  • Atlanta-based (Hybrid)
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Incrementum

Siamo uno staff multidisciplinare che offre servizi di consulenza per lo sviluppo delle piccole imprese.Creiamo piani e progetti di marketing, formazione e, soprattutto, diamo valore alle risorse umane.L'imprenditore spesso si identifica con il suo lavoro, ma la sua impresa si identifica con lui? La nostra analisi parte sempre dall'ascolto: partiamo dalla sua identità, dalla sua visione anche quando scriviamo un business plan, perché solo così può nascere un progetto che rispecchia la sua realtà.Cosa ci contraddistingue:1. Siamo imprenditori fra gli imprenditori.Siamo consapevoli del potere unico di ogni idea imprenditoriale e delle persone che vi partecipano, perchè il capitale umano è il valore centrale di qualsiasi tipo di business.2. Ci piace innamorarci dei progetti.Condividere "la trincea" è una missione. Arrivare al cuore di ogni progetto e partecipare in prima linea alla sua realizzazione è la nostra passione. Dare un contributo al sistema, supportando progetti meritevoli di futuro, è la nostra visione.3. Facciamo succedere le cose.Supportiamo anche operativamente le attività. Lavoriamo insieme all'imprenditore in diversi settori, dal manifatturiero al terziario al retail, per incrementare le vendite e aumentare il ritorno sugli investimenti, i profitti e far crescere le risorse.www.incrementum.itinfo@incrementum.it

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