Sr. Account-Based Marketing Manager
Smarsh
USA (Remote)
$115K/yr - $135K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
Account-Based Marketing Strategist
Waltham, MA (Hybrid)
$95K/yr – $105K/yrMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive ABM strategy and multi-account programs for Tier-1 targets across marketing and sales alignment.
- Own ABM program design and execution from 1:1 to 1:many.
- Must-have: 5+ years in B2B marketing with multi-client strategy and ABM platform experience.
- Standout: Cross-client advisory and multi-channel roadmaps influencing broader portfolios.
Job Description
Responsibilities
- ABM Strategy & Execution: Design and lead 1:1, 1:few, and 1:many ABM programs to land and expand within Tier-1 accounts.
- Account Selection & Mapping: Partner with Sales to identify target accounts using intent data, firmographics, and historical win rates.
- Hyper-Personalization: Work with content teams to create bespoke messaging and assets tailored to specific personas within the target buying committee.
- Sales & Marketing Orchestration: Lead weekly "sprint" meetings to ensure unified messaging and high-velocity pipeline movement.
- Cross-Client Strategic Advisory: Serve as a high-level strategic consultant across the broader client portfolio, identifying market trends and white-space opportunities that apply beyond specific ABM targets.
- Holistic Marketing Roadmap Development: Translate high-level business goals into actionable, multi-channel marketing plans (including SEO, content, and lead gen) that support long-term brand growth for diverse client profiles.
demandDrive
demandDrive is an industry-leading integrated sales and marketing agency.We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth.Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row.Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
