Responsibilities

• Plan and execute targeted ABM campaigns across digital advertising, account-specific ads, and personalized content to create pipeline, accelerate opportunities, and support expansion within strategic accounts
• Collaborate with account executives, BDRs, and sales leadership to align marketing programs with priority accounts and deal strategies
• Develop personalized marketing initiatives tailored to specific accounts, buying groups, and stages of the sales cycle through account-specific messaging, landing pages and campaign assets in collaboration with growth marketing and content teams
• Coordinate targeted email sequences, 1:1 ads, executive gifting, and high-touch engagement programs for strategic accounts
• Manage day-to-day relationships with ABM vendors, including Influ2 — overseeing platform configuration, campaign setup, and optimization in partnership with Marketing Operations
• Partner with the Field and Events team to support executive roundtables, trade shows, and industry events that align with target account strategy
• Work with Growth Marketing and Revenue Operations to manage campaign lists, targeting criteria, and tracking mechanisms
• Coordinate campaign execution across marketing team to ensure alignment across digital, field, and outbound efforts
• Partner with Growth Marketing, Sales and Revenue Operations to develop and socialize an ABM reporting framework — defining the metrics, cadence, and format that will guide how the program is evaluated
• Use intent data, firmographic insights, and CRM data to identify high-potential accounts and prioritize campaign targeting
• Compile and distribute regular ABM performance reports covering account engagement, campaign effectiveness, and pipeline influence
• Analyze performance data and sales feedback to optimize campaigns and improve targeting strategies
• Deliver measurable ROI from ABM initiatives across digital and field marketing channels
• Contribute to building a scalable, repeatable ABM framework across the organization

Requirements

• 4–6 years of B2B marketing experience, with at least 2 years focused on account-based marketing, field marketing, or enterprise demand generation—ideally at a growth-stage company where you've had to build, not just run, programs
• Experience executing 1:1, 1:few, and 1:many ABM campaigns in enterprise technology, SaaS, data infrastructure, or related industries
• Strong understanding of enterprise sales cycles and complex buying groups, including technical stakeholders and executive decision-makers
• Experience collaborating with Sales, SDR teams, Demand Gen, Field & Events and Marketing Operations to deliver integrated campaigns
• Hands-on experience with ABM platforms such as Influ2, Demandbase, 6sense, and CRMs such as Salesforce, HubSpot/Marketo, or similar tools
• Ability to translate account insights into targeted messaging and creative marketing programs
• Experience measuring ABM success through account engagement metrics, pipeline influence, and attribution reporting
• Strong project management and organizational skills with the ability to manage multiple programs simultaneously
• Analytical mindset with a passion for using data and experimentation to improve campaign performance
• Excellent communication and collaboration skills across cross-functional teams

Preferred

• Experience marketing data platforms, AI technologies, or infrastructure software
• Familiarity with intent data and AI-driven marketing tools
• Experience supporting executive-level marketing programs or private events
• Prior exposure to data infrastructure, enterprise SaaS, or AI-driven technology markets.