Account Based Marketing Specialist

Responsibilities

• Build and Scale ABM Strategy: Develop and launch a comprehensive ABM program from scratch, including segmentation, account selection, and program design across 1:1, 1:few, and 1:many motions.
• Align to Revenue Priorities: Partner with Sales leadership to identify target accounts, align marketing strategies to account plans, and support marketing pipeline targets and expansion goals.
• Execute Integrated Campaigns: Design and deliver multi-channel ABM programs leveraging digital, content, events, direct mail, and executive engagement to drive account penetration and engagement.
• Leverage ABM Technology: Utilize platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns, personalize experiences, and optimize performance — capturing the ROI on tooling we already own.
• Cross-Functional Collaboration: Work closely with Sales, SDRs, Product Marketing, and Field Marketing teams to ensure alignment, consistency in messaging, and seamless program execution.
• Personalization at Scale: Create tailored experiences for key accounts while building scalable frameworks for broader segments.
• Performance Measurement: Define success metrics, track engagement and pipeline impact, and continuously optimize programs using a data-driven approach.
• Executive Influence: Present ABM strategies, performance insights, and growth opportunities to senior stakeholders, driving alignment and investment.
• Program Management: Manage multiple concurrent initiatives with strong attention to detail, timelines, and outcomes.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.

Benefits

• comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.