Responsibilities

• Develop, deploy, and optimize data-driven ABM strategies to smash sales goals. You'll be involved in everything from crafting the initial strategy to aligning internal teams and project managing execution across multiple channels.
• Embrace an experimental mindset for your ABM campaigns, constantly testing, learning, and optimizing performance to ensure maximum impact.
• Conduct in-depth account research and analysis to inform and drive powerful ABM strategies.
• Partner closely with regional Field Marketers, Sales, and Sales Operations to build integrated campaign motions and ensure seamless sales alignment.
• Monitor and report on key performance indicators (KPIs), presenting progress and insights to stakeholders and senior management.
• Oversee budget and ad spend to ensure optimal return on investment (ROI).
• Keep your finger on the pulse of the latest SEO, PPC, and digital marketing trends and best practices.
• Document processes and best practices in our handbook, empowering both marketing and sales teams.
• Demonstrate an extensive understanding of attribution and tracking from digital efforts into CRM and Marketing Automation Platforms (like Pardot/MCAE).

Requirements

• A Bachelor's degree in Marketing, Business, or a related field, along with at least two years of experience in Account Based Marketing (or a similar field with a strong desire to master ABM).
• Proven strategic thinking coupled with exceptional attention to detail in execution.
• Extensive experience developing and executing successful account-based campaign strategies.
• A proactive, self-starter mentality with high initiative and critical thinking skills.
• Familiarity with ABM tools (e.g., DemandBase) is a plus.
• A track record of successfully implementing the most current and effective digital marketing strategies.
• Proficiency with hands-on experience in Google Analytics, Excel or Google Sheets, and other performance marketing tools.
• Experience with Facebook Ads, LinkedIn, or other paid social and display networks.

Preferred

• Familiarity with ABM tools (e.g., DemandBase).
• Experience with Pardot/MCAE.

Benefits

• Health Benefits (Medical, Dental & Vision)
• Tuition Reimbursement Program
• Short & Long-term disability
• Life Insurance
• Flexible Spending Account (Section 125)
• Matching 401K retirement plan
• Career advancement
• Bonus opportunities
• Generous PTO