Responsibilities

• Own the program: Run tiered 1:1,1:Few, and 1:Many campaigns end to end — calendar, briefs, timelines, and coordination across internal teams and vendors.
• Direct the channels: Set channel strategy and audiences across LinkedIn, Google Ads, Meta, and direct mail, partnering with our Paid Media Manager, who owns campaign build and optimization, as well as our Lifecycle Manager who owns email and SMS sequences.
• Create the content: Build the assets that power the program — downloadables, personalized landing pages, and direct mail kits — with Product Marketing and Sales.
• Own the data strategy: Drive target account lists, enrichment, and data quality with Sales and Marketing Ops, and partner with MOps on account scoring and instrumentation (you define what's needed; they build it).
• Measure and report: Track account engagement, pipeline influence, and ROI. Build exec-level visibility into the program — dashboards and recurring readouts that keep revenue leadership informed and bought in.

Requirements

• 3+ years of B2B marketing experience, including hands-on ABM or account-targeted campaign work.
• Experience marketing to Mid-Market or Enterprise buyers with multi-stakeholder sales cycles; selling to multi-location businesses (automotive, field services, franchises) is a strong plus.
• Strong project management and communication skills — essential for this role . You keep multi-workstream, cross-functional programs on schedule with clear owners, and you communicate crisply in writing and in the room, from campaign briefs to exec readouts.
• Fluency in the core ABM channels — LinkedIn, Google Ads, Meta, direct mail, email, SMS — enough to set strategy and brief specialists well; console experience is a plus, not required.
• Strong analytical skills, including B2B web analytics (GA4, UTMs, account-level vs. contact-level measurement), and experience building performance dashboards (HubSpot, Salesforce, Looker, or similar) that give leadership a clear view of the program.
• Comfortable partnering with Ops on CRM and scoring tools (Salesforce, HubSpot, or similar).
• Fast learner, energized by early-stage ambiguity and a new vertical.

Preferred

• Vertical SaaS or automotive industry experience; familiarity with account-level attribution tools (Dreamdata, 6sense, or similar).

Benefits

• Health & Wellness - Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
• - Short term and long term disability
• - Employee assistance program
• - Reimbursement for a personal health and wellness membership
• - Generous parental leave
• - 401(k) available upon hire
• ✈️ Time Off - 11 paid holidays
• - Flexible time off - take the time off you need!
• 🥰 Giving Back - Matching donations for approved charitable organizations
• - Group volunteer efforts