Account Based Marketing Manager at Scale AI | San Francisco, CA | $128K/yr – $160K/yr

Account Based Marketing Manager

San Francisco, CA (On-site)

$128K/yr – $160K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive ABM strategy and end-to-end execution for enterprise accounts at Scale, aligning sales and marketing to accelerate pipeline and revenue.

Own 1:1 ABM programs, multi-channel campaigns, and account-level messaging for target P0/P1 accounts.
Must-have: 5+ years B2B marketing with 3+ years ABM and hands-on use of Clay, Qualified, Sendoso, Marketo/HubSpot, and Salesforce.
Standout: Cross-functional collaboration with enterprise sales and executive engagement programs to scale a repeatable ABM playbook.

Job Description

Responsibilities

Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook

Requirements

5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts
Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list
Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution
Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders

Preferred

Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each
Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies
Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company

Benefits

Comprehensive health, dental and vision coverage
Retirement benefits
Learning and development stipend
Generous PTO
Commuter stipend

Scale AI

3.3 Glassdoor

Scale’s mission is to develop reliable AI systems for the world’s most important decisions. We provide the high-quality data and full-stack technologies that power the world’s leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact.The Scale Generative AI Platform allows customers to build, evaluate, and control advanced AI agents and applications that continuously improve. The Scale Data Engine provides the technology to collect, curate, and annotate high-quality datasets. Through our Safety, Evaluations, and Alignment Lab (SEAL), we test models with rigorous benchmarks and novel research to ensure breakthroughs translate into systems people can trust.Scale powers the most advanced LLMs and generative models in the world through RLHF, data generation and model evaluation. We work with industry leaders like Meta, Cisco, DLA Piper, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force.

Founded in 2016

San Francisco, California, USA

5.9K employees (379 in marketing)

scale.com

53% recommend to a friend

57% CEO approval