Account-Based Marketing Manager, Retail and CPG, Industry Marketing at Amazon Web Services (AWS) | Arlington, VA | $118K/yr – $185K/yr

Amazon Web Services (AWS)

Account-Based Marketing Manager, Retail and CPG, Industry Marketing

Arlington, VA (On-site)

$118K/yr – $185K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise ABM programs for AWS Retail and Consumer Goods, managing 1:1 and 1:few campaigns across designated territories and aligning with global frameworks.

Own design and execution of territory ABM campaigns (1:1, 1:few) for selected RCG accounts.
Must-have: 6+ years B2B marketing with 4+ years ABM program management.
Standout: Cross-functional collaboration with regional teams and global ABM community.

Job Description

Responsibilities

Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impact
Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

Requirements

6+ years of professional marketing experience with demonstrated success in B2B marketing
4+ years of direct ABM program management experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements

Preferred

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience in developing and managing acquisition marketing or channel programs
Experience in marketing or marketing research
Experience presenting metrics and progress to goal to senior leadership

Benefits

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Amazon Web Services (AWS)

3.6 Glassdoor

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006

Duvall, Washington, USA

151K employees (5,507 in marketing)

aws.amazon.com

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