Responsibilities

• Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models.
• Target Account List Management: Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters.
• Data Activation & Orchestration: Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover.
• Signal-to-Action Alerts: Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent.
• Build Automated Workflows: Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization.
• Deploy Multi-Channel ABM Plays: Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages.
• Execute Stage-Based Marketing: Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage, and competitive/ROI assets to accounts in the Decision stage.
• Run Pipeline Acceleration Plays: Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities.
• Manage Account Gifting: Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays.
• Optimize for Speed: Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data.