Account Based Marketing Lead at Citrix | USA | $113K/yr – $204K/yr

Citrix

Account Based Marketing Lead

USA (Remote)

$113K/yr – $204K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead ABM strategy and demand-gen alignment for GTM, using data insights to shape accounts, messaging, and campaigns.

Own account-based plans and identify adoption barriers and opportunities.
Must-have: Data-driven segmentation and analytics to guide targeting.
Standout: Collaborative with Sales, GTM, and Events to deliver measurable outcomes.

Job Description

Responsibilities

Uses account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities.
Buil ds engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and business context.
Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights.
Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders.
Forge close alliances with Sales and Technical Executive Leaders, and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps.
Work with GTM teams to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes.
Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.
Support audience acquisition and follow-up for marketing events, using data analysis for targeting, segmentation and follow-up.
Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences, while customer invitations are personalized where possible.
Work with the Events team to track and prove successful delivery of events via agreed metrics, as well as sharing feedback on event improvement opportunities.

Benefits

U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others.

Citrix

When we pioneered remote access, we believed people should be able to work anywhere and in any way they need. Three decades later, that’s even more true than ever.It’s what drives us to create technology that transcends the constraints of time, place, infrastructure, networks, and devices. And it’s the reason thousands of organizations around the world trust us to keep their apps available, their data safe, and their people productive—wherever and whenever work happens.Citrix is now part of Cloud Software Group. To see career and people content, visit Cloud Software Group's LinkedIn page: https://www.linkedin.com/company/cloudsoftwaregroup/

Founded in 1989

Fort Lauderdale, Florida, USA

4.3K employees (180 in marketing)

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