Account Based Marketing Director, Global Enterprise

Responsibilities

• Account-Based Strategy & Execution
• Build and own the enterprise ABM strategy across both BigCommerce and Feedonomics, from account selection through pipeline handoff
• Develop account tiering models (Tier 1/2/3) and personalized engagement plays for named target accounts
• Design and execute multi-channel campaigns — digital, direct mail, events, programmatic, and social — tailored to specific accounts and buying committees, not generic segments
• Personally drive new-logo account penetration, using research, personalization, and persistence to open doors at accounts that matter most
• Partner with our global teams for cross functional delivery where it plays
• Pipeline & Revenue Ownership
• Own a pipeline and revenue target for the enterprise segment across both brands
• Build and maintain pipeline attribution reporting (influenced, sourced, and accelerated) tied directly to segment revenue goals
• Report regularly on program performance, account engagement, and pipeline velocity — and adjust strategy quickly based on what the data shows

Requirements

• 10+ years of B2B marketing experience, with significant time spent building and personally running account-based marketing programs (not just supporting or overseeing one)
• Proven experience owning a pipeline or revenue number and being accountable for it
• Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
• Hands-on experience with ABM and sales intelligence tooling — platforms like 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools (G2, Bombora); CRM proficiency (Salesforce preferred)
• A track record of personally opening new enterprise accounts — you know how to research, personalize, and persist until a target account engages
• A natural storyteller — you can turn account insight into a narrative that moves a buying committee, not just a single stakeholder
• Exceptional cross-functional collaboration skills, especially briefing and partnering with creative and shared-services teams to move fast without sacrificing quality
• Nimble and adaptable — comfortable adjusting strategy in real time based on account signals, pipeline data, or sales feedback
• Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred; familiarity with complex, multi-stakeholder buying committees
• Strong analytical instincts — equally comfortable building a pipeline attribution model and writing account-specific copy

Benefits

• Inclusion and Belonging At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive. We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.