Responsibilities

• Campaign Execution & Coordination - Support the planning and execution of ABM campaigns across digital channels
• Coordinate with internal teams (Digital, Content, Design, Brand, Product Marketing) to develop targeted assets and messaging
• Assist in the delivery of personalized marketing programs for key accounts
• Data Analysis & Insights - Monitor and analyze campaign performance, providing actionable insights and recommendations
• Track engagement metrics and contribute to ongoing optimization efforts
• Build reports and presentations to communicate results to stakeholders
• Research & Strategy Support - Conduct account and industry research to inform ABM strategies
• Help identify target accounts and key decision-makers
• Support the development of 1:1, 1: few, and 1: many ABM initiatives
• Sales Collaboration - Partner with Sales teams to align marketing efforts with account strategies
• Coordinate meetings, prepare materials, and capture notes from discovery sessions
• Support ongoing communication and feedback loops between Sales and Marketing
• Content & Quality Assurance - Assist in proofreading and quality-checking marketing materials
• Ensure all deliverables align with brand guidelines and campaign objectives
• Tools & Continuous Learning - Utilize marketing technologies such as CRM, analytics, and ABM platforms to support campaigns
• Continuously build knowledge of ABM best practices and emerging tools

Requirements

• Bachelor’s degree in business analytics, marketing, or other quantitative discipline
• Strong analytical skills with attention to detail
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple priorities
• Collaborative mindset with a proactive, team-oriented approach
• Ability to translate complex data into clear, actionable insights
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Experience or familiarity with tools such as Salesforce, Demandbase, ZoomInfo, WordPress, Wrike, or similar platforms (preferred)
• Exposure to B2B marketing, demand generation, or account-based marketing strategies (preferred)

Preferred

• Experience or familiarity with tools such as Salesforce, Demandbase, ZoomInfo, WordPress, Wrike, or similar platforms (preferred)
• Exposure to B2B marketing, demand generation, or account-based marketing strategies (preferred)

Benefits

• Hands-on experience in a high-impact, growth-focused marketing function
• Exposure to cross-functional collaboration with Sales and Marketing leaders
• Opportunities for professional development and skill-building in ABM and digital marketing
• Comprehensive health benefits program, including extended health coverage and short-term / long-term disability insurance
• Annual allotted vacation days, which increase based on tenure
• Paid sick days
• Maternity/parental leave enhanced program
• Commuter benefits
• 401(k) retirement plan with company contribution matching
• Subsidized meal program for New York office