ABM Campaign & Content Manager

Responsibilities

• Lead integrated B2B growth campaigns from strategy and audience definition through execution, measurement, and optimization.
• Develop customer acquisition, reactivation, and account expansion campaigns, including audience segmentation, offers, channel strategy, and performance goals.
• Leverage AI tools to enhance campaign planning, audience insights, content development, testing, quality assurance, and performance analysis.
• Manage campaign execution, timelines, approvals, and quality assurance to deliver accurate, brand-aligned marketing programs.
• Drive demand generation and conversion initiatives across digital channels, including lead generation, landing pages, customer journeys, and website optimization.
• Partner with sales, ecommerce, customer service, and other cross-functional teams to support revenue growth, account expansion, and sales enablement efforts.
• Analyze campaign performance, customer feedback, and business results to identify opportunities, mitigate risks, and recommend improvements.
• Continuously improve marketing processes, testing strategies, segmentation, reporting, and customer experience initiatives, including NPS-related programs.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field required; advanced degree or relevant certifications preferred.
• 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing; ecommerce, distribution, education, school supplies, or multi-channel B2B experience preferred.
• Demonstrated experience owning campaigns from strategy and planning through execution, launch, measurement, and optimization.
• Strong understanding of B2B customer journeys, segmentation, lead generation, customer expansion, customer reactivation, nurture flows, and sales enablement needs.
• Experience leading integrated marketing programs, audience segmentation strategies, campaign execution, and cross-functional initiatives.
• Working knowledge of marketing automation, email marketing, CRM, database marketing, web analytics, SEO, landing page optimization, reporting tools, and campaign performance measurement; Google Analytics experience preferred.
• Strong project management, communication, and quality assurance skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and shifting priorities.
• Analytical mindset and sound business judgment, with the ability to interpret performance data, identify trends, and recommend practical improvements.
• Collaborative, accountable, and service-oriented approach with comfort operating in a growing, evolving marketing organization.
• Ability to be a team player with collaborative approach and a strong customer focus.

Preferred

• Experience with AI to drive efficiency and effectiveness.

Benefits

• comprehensive benefits package that includes medical, dental, and vision insurance, life insurance, paid time off, holiday pay, and retirement savings programs with a generous company match.