23855 - Head of Digital Marketing and GOV.UK

Responsibilities

• Aligning team priorities and workstreams with MoJ Communications strategies, ministerial/government priorities, GCS/GDS and industry best practices.
• Maintaining visibility of team and its offer to wider business via ongoing advocacy, networking and conversations with leadership teams.
• Nurturing team capability and ongoing professional standards via learning and development opportunities, networking, coaching and trainings.
• Line management of three SEO direct reports, including weekly 121s and 8-weekly touchpoint sessions to discuss work priorities, wellbeing, progress against objectives and professional development.
• Setting strategic direction for the team and its role across MoJ and its ALBs in:
• - Digital partnerships with influencers, intermediaries and stakeholders
• - Digital marketing for campaigns
• - Content design for GOV.UK and campaign sites
• - Google analytics and tagging, user-journeys and online attribution
• - Innovation, AB testing and improving professional standards

Requirements

• Experience leading a team and managing multiple direct reports
• Experience and expertise across digital marketing and partnerships
• Experience in digital communications based on user insight, needs or experience e.g. analytics, web and content design, behavioural insight campaigns

Preferred

• Experience in GOV.UK content design, publishing and standards
• Experience and confidence working with agency client directors
• Experience in agency procurement and agency review processes

Benefits

• Annual Leave
• Pension
• Training
• Networks
• Eligibility
• Support