2027 New York Life Investment Management - Marketing Internship

Responsibilities

• Product Marketing - Develop and refresh marketing materials, including brochures, presentations, videos, webcasts, flyers, blogs, emails, and digital assets. - Support marketing campaigns promoting a variety of product structures—such as mutual funds, ETFs, and interval funds—across equities, fixed income, municipal bonds, multi-asset, and alternatives. - Partner with marketing colleagues, including marketing managers, brand, digital, and marketing operations, as well as business partners across Compliance and Business Intelligence teams, to help execute campaigns. - Support strategic marketing initiatives and special projects.
• Institutional Marketing - Support the execution of integrated marketing campaigns targeting institutional investors. - Assist with website updates and social media promotion. - Upload thought leadership, webinars, and multimedia content to distribution platforms. - Coordinate webinars, seminars, and educational events. - Track campaign performance metrics and prepare reporting. - Conduct competitive research to improve messaging and positioning.
• Web Marketing - Assist in the creation of digital experiences to support the rollout of marketing campaigns that showcase NYLI offerings to financial advisor, institutional, and retail audiences. - Ensure web experiences align with broader business goals and brand strategy. - Gain hands-on content management experience through updates to maintain and refresh web experiences, assist with quality assurance (QA), and learn best practices for search engine optimization, LLM optimization, and accessibility. - Assist with the publication, distribution, and promotion of timely market insights across digital channels, ensuring consistency and brand alignment. - Participate in UX and content design sessions, collaborating to create engaging digital experiences that meet audience expectations and deliver on business goals. - Conduct research to evaluate how our digital experiences compare to competitors. - Provide insights to help improve current web experiences and inform future efforts. - Monitor and report on campaign performance using key metrics. - Analyze results to identify trends and areas for improvement.

Requirements

• Currently pursuing a bachelor's degree at an accredited four-year college or university.
• Anticipated graduation between December 2027 and June 2029.
• Preferred majors include Marketing, Communications, Business, Finance, Digital Media, Advertising, Journalism, Public Relations, Economics, Data Analytics, or related fields.
• Eligible to work in the United States without current or future sponsorship.

Preferred

• Previous internship experience, leadership in campus organizations, or marketing-related coursework is preferred but not required.

Benefits

• Program Experience As a NYLIM Marketing intern, you'll also enjoy: - Professional development workshops. - Networking opportunities with senior leaders. - Mentorship from experienced marketing professionals. - Collaborative intern projects. - Exposure to multiple marketing disciplines. - Social and volunteer events. - Opportunities to build lasting professional relationships across New York Life Investments. Our program includes training and development seminars, networking opportunities, social events, and a collaborative summer internship project culminating in an opportunity to be considered for a full-time rotational analyst role.