07 Manager - MP - Marketing

Responsibilities

• Develop and execute annual marketing strategies and growth plans for assigned industry segments.
• Plan and manage integrated, multi-channel campaigns that generate awareness, qualified leads, pipeline, and revenue.
• Execute marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships.
• Analyze customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies.
• Develop customer personas, buyer journey maps, and industry-specific value propositions.
• Partner with Sales and other cross-functional teams to align marketing initiatives with commercial objectives.
• Lead go-to-market planning and commercialization strategies for new products and solutions.
• Collaborate with Product Management to incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies.
• Develop product messaging, value propositions, and competitive differentiation tailored to assigned markets.
• Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive B2B marketing experience, including demand generation and product marketing.
• Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Proven success supporting product launches and commercialization initiatives.
• Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments.
• Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.
• Experience with CRM and marketing automation platforms.
• Strong project management skills with the ability to manage multiple priorities and cross-functional initiatives.
• Excellent communication, presentation, analytical, and stakeholder management skills.

Preferred

• Experience with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI.
• Experience supporting dealer, distributor, or partner-led sales channels.
• Experience managing external agencies, vendors, and marketing budgets.
• Demonstrated ability to translate market insights into measurable commercial growth.

Benefits

• Nilfisk offers a competitive total compensation package. Benefits include Health, Dental, Vision, Basic and Supplemental Life, Critical Illness and Accident Insurance, Flexible Spending Accounts, Health Savings Account with Company Contribution, 401K with Company Match, Long and Short Term Disability, Employee Assistance Program, Legal Plan, Parental Leave, Paid Vacation and Sick Time, Paid Volunteer Day, Tuition Reimbursement, Wellness Reimbursement, Scholarship opportunities, etc.
• The estimated pay range indicates the expected annualized pay range for this position. It may not include potential bonus incentives such as annual bonus’ as well as sales and sales related incentives, or overtime (on eligible positions). The actual pay offered may vary based on several factors, including the applicant's qualifications, relevant experience, unique skills, education level, certifications or licenses, and the location from which they will work. The final pay determination will comply with state or local minimum wage laws applicable to the job's location. We may ultimately pay more or less than the posted range. This range may be modified in the future.