Web & Storefront Specialist

Ferndale, MI (On-site)

$70K/yr – $90K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive storefront development and email marketing programs across e-commerce channels.

  • Own storefront development and optimization across platforms to ensure a seamless online experience.
  • Must-have: 5+ years in web/ecommerce with HTML/CSS/JS and hands-on experience with Shopify, Magento, or similar.
  • Standout: Email marketing execution, automation, and analytics with platforms like HubSpot or Mindfire/BeeFree.

Job Description

Responsibilities

  • Develop, maintain, and optimize digital storefronts to ensure a seamless online experience.
  • Implement product updates, promotions, and UI/UX improvements for better customer engagement.
  • Collaborate with internal teams to integrate e-commerce platforms with marketing initiatives.
  • Work well within the department and other teams to maintain excellent client experience.
  • Troubleshoot and resolve issues related to storefront functionality, performance, and compatibility.
  • Design, develop, and deploy email marketing campaigns using industry best practices.
  • Create responsive, HTML-based email templates that align with brand standards.
  • Segment audiences, schedule campaigns, and analyze performance metrics to optimize future outreach.
  • Ensure email deliverability, compliance with best practices, and accessibility across devices.
  • Support website updates, landing pages, and digital marketing assets with HTML, CSS, and responsive web pages.

Requirements

  • 5+ years in web development, e-commerce, or digital marketing roles
  • Bachelor's degree in related field preferred
  • Knowledge of email automation, A/B testing, and performance tracking a plus
  • Proficiency in HTML, CSS, JavaScript, and responsive design principles
  • Prior experience with e-commerce platforms (Pageflex, Propago, Shopify, Magento, WooCommerce, or similar)
  • Working knowledge of USPS and automation workflow software (BCC, Quadient, Enfocus Switch)
  • Hands-on experience with email marketing platforms (Mindfire/BeeFree, HubSpot, etc)
  • Experience with SEO, web analytics, and UX best practices

Preferred

  • Adobe Creative Suite or other design tools is a plus
  • Knowledge of email automation, A/B testing, and performance tracking a plus
  • Familiarity with SEO, web analytics, and UX best practices

Benefits

  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance