Web & Email Marketing Manager

Indianapolis, IN (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own and optimize the Cadillac F1 Team’s digital ecosystem, from the team site to email campaigns, aligning web and email programs with brand campaigns, race calendars, and sponsorships to drive fan engagement and ROI.

  • Own website and CMS: site updates, performance monitoring, UX improvements, and SEO alignment.
  • Build and execute global email programs: segmentation, automation, lifecycle journeys, and performance analysis.
  • Collaborate cross-functionally to align web/email activity with campaigns, launches, and activations to grow reach and engagement.

Job Description

Responsibilities

  • Own and manage the official team website, ensuring it is visually compelling, up-to-date, and performance-optimised
  • Collaborate with designers, developers, and content teams to deliver new features, landing pages, and campaign microsites
  • Monitor website performance (traffic, engagement, conversion rates) and continuously optimise UX/UI
  • Ensure SEO best practices are implemented to drive organic growth
  • Plan, create, and execute global email campaigns (newsletters, fan engagement, partner communications)
  • Build and manage segmented email lists to deliver personalised and targeted content
  • Optimise campaigns through testing, automation workflows, and lifecycle journeys
  • Ensure compliance with data protection and email marketing regulations
  • Track and analyse performance across web and email channels using tools such as Google Analytics, CRM platforms, and email marketing software
  • Produce regular reports with actionable insights for marketing leadership

Requirements

  • Proven experience in web management and email marketing (ideally in sport, automotive, or high-performance brands)
  • Strong analytical mindset with experience interpreting data and optimising campaigns
  • Hands-on experience with CMS platforms, email marketing tools (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp), and analytics tools
  • Understanding of SEO, UX/UI principles, and digital best practices
  • Excellent project management and organisational skills
  • Passion for motorsport, innovation, and fan engagement

Preferred

  • Experience working in a fast-paced, high-profile sports environment
  • Familiarity with personalization and lifecycle marketing campaigns

Benefits

  • industry-leading pension
  • generous time off
  • potential for career development
Cadillac Formula 1® Team logo

Cadillac Formula 1® Team

The Cadillac Formula 1® Team is The American Original—bringing a bold, American-led vision to the future of Formula 1TM. Set to join the grid in 2026, the team is built from the ground up and designed for the global stage—driven by innovation, shaped for culture and engineered to deliver long-term brand affinity. With operational hubs in Fishers (Indiana), Silverstone (UK) & Cologne (GER), we're creating a platform that blends world-class racing performance with commercial and cultural relevance. Powered by the strategic and commercial leadership of TWG Motorsports and the technical excellence of General Motors, the team combines deep motorsport expertise, cross-platform capability and a legacy of American engineering. At its heart is Cadillac—a brand defined by bold ambition, design innovation and modern American luxury. The Cadillac Formula 1® Team reflects the ambition, optimism and ingenuity that define the American spirit—balanced with global sensibility and deep respect for the sport’s legacy.

671 employees (28 in marketing)

Traffic Signals

Monthly Visitors
301.9K
Traffic Source Mix
Search
29.7%
Direct
28.1%
Referral
10.3%
Social
30.4%
Paid
1.1%

Headcount Trend

Current headcount: ~671

Marketing Team

Median Career Experience
11 years
Median Tenure
1.5 years

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