Own the audience strategy and cross-functional storytelling for client campaigns, turning attitudinal and behavioral data into actionable audience plans, journeys, and media recommendations.

• Work closely with cross-functional agency team to drive strategic thinking
• Utilize a variety of attitudinal and behavioral data sources available to us (e.g., DMP, Acxiom) to identify high value audience
• Telling data-driven stories and using data + performance metrics to build strategies + client solutions
• Formulate target audience recommendations and communication strategies that help prioritize our media investment and partnerships
• Design and conduct primary quantitative and qualitative research, generating audience insights to inform strategic recommendations and tactical execution
• Mapping and creating custom journeys and building strategies + solutions across customer journeys
• Facilitate audience workshops and provide inputs into media and tactical planning
• Manage analysts on project work and support their career development
• Develop relationships with clients as a strategic thought partner
• Manage internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Client Lead, Research, Media Planning, Digital, Programmatic)

Requirements

• Client relationship development and management
• Strong analytical/logical thinking
• Ability to synthesize data/research into concise action-oriented strategies
• Great presentation and communication skills
• Quantitative and qualitative research skills to inform 4C insights (Culture, Category, Company and Consumer)
• Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
• Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
• Understanding of the Digital marketing technologies, including adtech and martech solutions
• Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
• Familiarity with multi-channel measurement and attribution solutions

Nice to have

• Background in strategy and/or consulting in digital or database marketing
• Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
• Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
• Experience working with global teams at large Fortune 2000 companies
• Collaborating within an agency and with extended marketing council of agencies

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.