Responsibilities

• Define how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium value
• Translate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providers
• Build and own the story that moves Flywire from a payments provider to a mission-critical software platform
• Ensure all positioning and messaging is grounded in deep customer understanding and validated market insight
• Own the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansion
• Act as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growth
• Partner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetization
• Ensure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every vertical
• Own Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurement
• Build repeatable frameworks that make launches predictable, scalable, and effective across products and regions
• Create tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisions
• Ensure launches drive measurable adoption and revenue, not just awareness
• Own Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticals
• Build and scale a structured voice-of-customer program, including win/loss analysis, customer interviews, and field feedback loops
• Synthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendations
• Act as the company’s point of view on market trends, competitive dynamics, and emerging opportunities
• Ensure customer and market insight directly informs product strategy, positioning, and go-to-market decisions
• Serve as Product’s voice in commercial conversations and Sales’ voice in product conversations, translating between technical capabilities and market needs
• Drive alignment across Product, Sales, Marketing, Pricing, and RevOps on what we’re bringing to market, how to position it, and how to win
• Bring a strong, evidence-based point of view to decisions grounded in customer insight, market data, and competitive intelligence

Requirements

• 12+ years of experience in product marketing leadership or related GTM leadership roles within B2B SaaS, fintech, or payments-driven platforms
• Proven success building and scaling global, multi-product product marketing teams
• Demonstrated impact on revenue through positioning, launches, and enablement
• Deep partnership experience with Product and Sales leadership
• Comfort operating in complex, multi-vertical environments

Preferred

• Strategic thinker who anticipates market shifts and competitive dynamics
• Commercial mindset with a clear understanding of how positioning drives revenue outcomes
• Executive presence with the ability to influence senior leaders and shape decisions
• Deep belief that AI will fundamentally reshape how product marketing operates
• Proven ability to incorporate AI into workflows to increase speed, quality, and scale
• Track record of evolving teams, processes, and output through new technologies
• Builder who creates frameworks, processes, and teams that scale
• Operator who balances strategy with execution and drives results
• Strong storyteller who makes complex products simple and compelling
• Data-informed but not paralyzed by analysis

Benefits

• Competitive compensation
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
• Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
• Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
• Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)