Responsibilities

• Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature.
• Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself.
• Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins.
• Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels.
• Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth.
• Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars.

Requirements

• 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics
• Has personally managed multi million-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome
• Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels
• Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click
• Bias toward building systems and testing playbooks, not just running campaigns
• AI-forward—actively using AI tooling to compound creative output, audience research, and analysis
• Excellent communication skills, able to influence across teams and levels

Preferred

• Real estate, fintech, or marketplace industry experience is a plus

Benefits

• 💰 Salary: $220k-275k, OTE: $280-350k with upside potential for over performance
• 🏥 Comprehensive Benefits: Medical, dental, vision, and life insurance
• 🌴 Paid Time Off: 18 days of PTO (increases with tenure) plus 10 paid holidays
• 📚 Professional Development: Annual budget for learning and career growth
• 🏝️ Tenure Sabbaticals: Paid sabbaticals to celebrate major milestones
• 🏡 Clever Product Benefit: Exclusive access to Clever homeownership perks
• 🖥️ Work-From-Home Stipend: Support for your remote workspace
• 💼 401(k): Retirement plan administered through Guideline
• 👶 Parental Leave: 6–12 weeks of paid parental leave
• 💙 Wellness Benefits: Free counseling sessions and optional weekly meditation