VP of Marketing at FormAssembly Inc. | USA | $180K/yr – $220K/yr

FormAssembly Inc.

VP of Marketing

USA (Remote)

$180K/yr – $220K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end GTM and demand-gen engine for a B2B SaaS platform, with clear ownership of pipeline, revenue impact, product marketing, and cross-functional go-to-market execution.

Own marketing-sourced pipeline and revenue targets across digital, paid, SEO/AEO, content, and lifecycle programs.
Define positioning, messaging, and enablement with Product and Sales to accelerate enterprise and mid-market growth.
Build a data-driven engine with clear KPIs, reporting, and continuous funnel optimization.

Job Description

Responsibilities

Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Build a Category-Defining Brand
Shape and elevate FormAssembly’s brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Lead Product Marketing
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy

FormAssembly Inc.

4.5 Glassdoor

FormAssembly helps organizations move faster by eliminating the manual work of data collection, form building, and workflow creation.With the launch of FormAssembly Atlas and Fai—our built-in agentic AI assistant—we’re ushering in a new era where branded, compliant, Salesforce-connected forms can be created in the span of a conversation.• Instantly generate forms and workflows with a single prompt• Collect clean, structured, AI-ready data from the start• Automate approvals, routing, and integrations with zero dev time• Ensure compliance and governance with built-in controls• Connect seamlessly to Salesforce, HubSpot, SharePoint, and moreSee what’s possible at formassembly.com.

Founded in 2006

Bloomington, Indiana, USA

156 employees (12 in marketing)

www.formassembly.com

89% recommend to a friend

94% CEO approval