Company overview

FormAssembly helps organizations move faster by eliminating the manual work of data collection, form building, and workflow creation.With the launch of FormAssembly Atlas and Fai—our built-in agentic AI assistant—we’re ushering in a new era where branded, compliant, Salesforce-connected forms can be created in the span of a conversation.• Instantly generate forms and workflows with a single prompt• Collect clean, structured, AI-ready data from the start• Automate approvals, routing, and integrations with zero dev time• Ensure compliance and governance with built-in controls• Connect seamlessly to Salesforce, HubSpot, SharePoint, and moreSee what’s possible at formassembly.com.
Founded in 2006
Bloomington, Indiana, USA
156 employees (12 in marketing)
89% recommend to a friend
77% positive business outlook

Salaries

Typical salary range

$180,000 – $220,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +2.6% year over year

Funding

Total funding

$16.5M

Last raise

$4M

Series Unknown, 2 years ago

Funding history

Mar 2024

Venture Round FormAssembly · $4M

Jun 2019

Series A FormAssembly · $10M

Jan 2019

Venture Round FormAssembly · $2M

Oct 2016

Debt Financing FormAssembly · $500K

Audience

Monthly website visitors
130.7K
Month over month0%
Quarter over quarter-20.1%
Top sourceDirect (59.3%)
Ad budget per month$35.6K
Average search rank47.5
Traffic source mix
Direct
59.3%
Search
32.6%
Referral
6.2%
Social
1.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

18.5K

12-mo growth

+4.1%

Monthly growth

+0.2%

News

Links