VP of Marketing at FormAssembly Inc. | USA | $180K/yr – $220K/yr

FormAssembly Inc.

VP of Marketing

USA (Remote)

$180K/yr – $220K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive FormAssembly’s marketing engine and GTM strategy for B2B SaaS customers; own pipeline, demand generation, and brand across enterprise and mid-market audiences.

Own marketing-sourced pipeline and revenue targets
Must-have: 8-10+ years in B2B SaaS marketing with leadership
Standout: Cross-functional GTM leadership across product, sales, and channels

Job Description

Responsibilities

Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Shape and elevate FormAssembly’s brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy
Deliver high-impact sales enablement tools
Build a data-driven marketing engine with clear KPIs

Requirements

8-10+ years of marketing experience, with leadership in B2B SaaS
Proven success in driving pipeline growth and revenue impact
Deep expertise in demand generation and digital marketing
Strong experience with enterprise and mid-market audiences
Exceptional leadership and cross-functional collaboration skills
Analytical mindset with a passion for data-driven decision-making

Preferred

Experience in compliance, data security, or workflow automation
Background in scaling marketing teams in high-growth environments

FormAssembly Inc.

4.5 Glassdoor

FormAssembly helps organizations move faster by eliminating the manual work of data collection, form building, and workflow creation.With the launch of FormAssembly Atlas and Fai—our built-in agentic AI assistant—we’re ushering in a new era where branded, compliant, Salesforce-connected forms can be created in the span of a conversation.• Instantly generate forms and workflows with a single prompt• Collect clean, structured, AI-ready data from the start• Automate approvals, routing, and integrations with zero dev time• Ensure compliance and governance with built-in controls• Connect seamlessly to Salesforce, HubSpot, SharePoint, and moreSee what’s possible at formassembly.com.

Founded in 2006

Bloomington, Indiana, USA

156 employees (12 in marketing)

www.formassembly.com

89% recommend to a friend

94% CEO approval