VP, Experiential Marketing

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive experiential strategy and client leadership for a senior-level Experiential Services Leader, owning portfolio strategy, new business, and program outcomes.

  • Own end-to-end experiential strategy, client relationships, and revenue growth across a multi-client portfolio.
  • Must-have: 10+ years in experiential marketing with agency or in-house experience.
  • Standout: Ability to lead executive-level campaigns, manage 5-10 programs simultaneously, and shape breakthrough concepts.

Job Description

Responsibilities

  • Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement.
  • Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results.
  • Oversee Experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more.
  • Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities. Grow revenue under management through outstanding client relationships and client service.
  • Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership.
  • New business includes RFPs from net-new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work.
  • New business may be specific to experiential or may be an integrated pitch for multiple service lines.
  • Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability
  • Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals.
  • Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives.

Requirements

  • Minimum of 10+ years of relevant experience within experiential marketing (agency or in-house)
  • negotiating contracts, creating and managing successful experiential programs, and maintaining a strong network of production partners, vendors, venues, and media relationships
  • You've led an array of projects from pop-ups, to multi-day conferences to product launch events to intimate dinners and mobile activations, and have ample knowledge around permit requirements and application processes in major US markets
  • You've built your career working across strategy, creative, production, and client service, and are looking for opportunities that allow you to flex your well-rounded experiential perspective

Nice to Have

  • Bold, creative thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation.
  • Translate cultural insights into ownable, experience-led campaign concepts that drive measurable impact and distinguish our clients in crowded markets.
  • You understand your clients’ businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations.
  • You are a compelling, high-impact presenter who commands the room with confidence and clarity.
  • You have the ability to monitor progress of personal and team deliverables as well as the status of program pipelines and projects.
  • You are meticulous with formatting, double checks everything twice, and never forgets or misses a deadline.
  • You have strong verbal and written communication to instill client confidence in opportunities, projects, and tasks.
  • You are constantly tuned into culture, events, brand moments, pop-ups, and experiences that people are talking about.

Benefits

  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Days of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovative Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

Marketing Team

Marketing Roles Posted (Last 30 Days)
1