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Responsibilities

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• Plans and implements strategic marketing program for VOC. Understands the use of various advertising vehicles, including newspapers, magazine, radio, billboard, television, direct mail and collateral material. Ensures proper signage is obtained and exhibited in a timely manner.
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• Plans and implement VOC’s special events, including tenant coordination, entertainment, vendors, and other values to the events.
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• Build relationships with merchants by coordinating and performing various activities, such as organizing a merchant advisory Board, producing a monthly newsletter, and soliciting participation from stores for co-op promotions.
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• Prepares, monitors adherence to, and makes on-going adjustments to the VOC marketing budget.
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• Research, analyze, and monitor financial, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitor's activity may be minimized.
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• Recommends changes in basic structure and organization of the marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
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• Creates a monthly Marketing Status Report to include the month's special events with finalized results (attendance, sales, etc.).
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• Issues all communications, both verbal and written to the management team, merchants, media, and vendors.
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• Coordinates and oversees all research projects for the center.
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• Works with all levels of management to ensure timely and smoothly run shows at the Outlet Center.
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Drive marketing for Viejas Outlet Center, overseeing events, budget, research, and cross‑functional communications to boost shopper engagement and sales.

• Must-have: 2–5 years of related marketing experience in a shopping center or events
• Standout: Budget oversight and cross‑functional team leadership
• Strong merchant and vendor relationship skills

"}