Responsibilities

• In partnership with cross functional constituents, cast a long-term (2-5 year) vision for the ideal Modern Marketing organization.
• Lead and inspire Teams responsible for the strategy, delivery and execution for national and local Marketing initiatives, including ownership and maintenance of a comprehensive roadmap
• Oversee and ensure the implementation of tools and processes to deliver initiatives, including the prioritization process for the roadmap, capabilities, lifecycle maps and engagement model
• Oversee all aspects of marketing communications on behalf of Southwest and sub-brands, including branding, content, advertising, experiential, product and lifecycle, across all paid and owned channels. research and market analysis, and website design and content; either directly or an outsourced basis
• Accountable for diligent management of department budget and all partner contracts
• Create innovative strategies that support business needs and increase customer retention
• Work with various departments to influence programs, policies, or procedures in an effort to drive trial or repeat business
• Display knowledge of situational and strengths-based leadership by providing continuous coaching to improve team performance and hold team accountable
• Keep abreast of related industry, professional and technological trends, issues, products and/or services, as applicable, to ensure the current and future effectiveness and profitability of services, policies, technologies, staff proficiencies and processes as they relate to assigned areas of responsibility

Requirements

• Required: High School Diploma or GED
• Demonstrated experience leading multiple teams or functions through subordinate Leaders
• Advanced level Business Acumen in functional area with understanding of broad business impacts
• Expansive and far reaching knowledge in: Marketing
• Customer Marketing
• Leading large, strategic initiatives and developing business cases