Responsibilities

• Develop and execute the marketing strategy that accelerates revenue growth across CoreStack and BetterCloud.
• Build a predictable, scalable demand generation engine that consistently delivers qualified pipeline and revenue.
• Partner closely with Sales and Customer Success to improve conversion rates, accelerate deal velocity, and support customer retention and expansion.
• Establish performance metrics across the funnel and optimize marketing investments using data-driven decision-making.
• Lead account-based marketing (ABM) initiatives focused on enterprise accounts and strategic opportunities.
• Own marketing's contribution to pipeline, bookings, customer acquisition, and revenue growth.
• Lead positioning, messaging, and go-to-market strategy across the portfolio.
• Guide the evolution toward a unified brand narrative while preserving customer trust and product differentiation.
• Partner with Product Management to successfully launch new products, features, and platform capabilities.
• Strengthen public relations, thought leadership, and customer advocacy.

Requirements

• 12+ years of progressive B2B technology marketing experience with significant leadership responsibility.
• Proven success leading marketing for high-growth SaaS, cloud, or enterprise software companies.
• Deep expertise building and scaling demand generation programs that drive measurable pipeline and revenue growth.
• Strong experience across product marketing, demand generation, digital marketing, communications, brand, customer marketing, and marketing operations.
• Demonstrated success partnering with Sales to build an integrated revenue engine.
• Experience leveraging AI to improve marketing effectiveness, efficiency, and scalability.
• Strong analytical skills with expertise in marketing metrics, attribution, forecasting, CAC, pipeline generation, and ROI.
• Exceptional communication, storytelling, and executive presentation skills.
• Experience managing multimillion-dollar marketing budgets and allocating investments to maximize business impact.

Preferred

• Experience marketing cloud management, SaaS management, cybersecurity, identity, governance, FinOps, CloudOps, or enterprise infrastructure solutions.
• Experience leading marketing through periods of rapid growth, acquisition, integration, or organizational transformation.
• Experience marketing to CIOs, CISOs, IT Operations, Infrastructure, Cloud, Security, and Finance leaders.
• Experience building and scaling teams in a high-growth technology environment.
• MBA or equivalent executive leadership experience.

Benefits

• Health benefits package (including medical, dental, vision)
• Flexible spending accounts
• PTO (sick leave, parental leave, vacation benefits)