Vice President, Marketing Content Strategy — Small Business Credit Cards at JPMorgan Chase & Co. | Wilmington, DE | $133K/yr – $190K/yr

JPMorgan Chase & Co.

Vice President, Marketing Content Strategy — Small Business Credit Cards

Wilmington, DE (On-site)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own a differentiated content strategy for Ink and Sapphire for Business, with strong cross-COE influence on SEO, organic social, earned media, and PR to drive portfolio impact and brand authority.

Content strategy ownership: pillars, calendars, and performance management across multiple sub-brands.
Cross-COE orchestration: align briefs, timelines, and metrics across SEO, social, talent, and PR with clear roadmaps.
Measurement loops: KPI definitions, dashboards, test-and-learn, and quarterly reviews that translate activity into incremental impact and risk-managed growth.

Job Description

Own the integrated content strategy for small business cards across Ink and Sapphire for Business, translating portfolio goals into clear channel strategies, prioritized roadmaps, and measurable outcomes.
Define and govern content pillars that create differentiation between Ink and Sapphire for Business.
Lead cross-COE planning and execution orchestration across SEO, organic social, talent, and PR teams, aligning briefs, timelines, and performance.
Partner within team to ensure seamlessly coordinated execution in support of advertising and event/sponsorship efforts.
Oversee SEO strategy including technical and content SEO priorities, ensuring SEO efforts support both near-term acquisition needs and long-term brand authority, with reporting that ties organic performance to meaningful business outcomes.
Oversee social content strategy and execution across organic, creator, and event amplification efforts ensuring social content reflects the same portfolio pillars and proof points used across PR and web experiences.
Partner with the Public Relations COE team to drive earned media strategy, story development, spokesperson strategy, press materials, and proactive/reactive issue readiness relevant to small business customers.
Establish measurement and learning loops across channels, including KPI definitions, dashboards, test-and-learn agendas, and quarterly business reviews that drive decisions on what to scale, stop, or refine; elevating performance discussions from activity metrics to incremental impact, quality, and risk-managed growth.
Management of one (1) Senior Associate.

7+ years of progressive marketing experience with deep expertise across content strategy, SEO, organic social, and/or earned media
Ability to build and govern a differentiated brand narrative across multiple portfolios or sub-brands, translating insights to strategy and operating mechanisms (pillars, content calendars, standards, and performance management) that scale
You see the bigger picture and can make strategic connections across channels and programs, identifying ways to maximize integrated opportunities across the marketing ecosystem
Strong track record of cross-functional leadership—aligning brand, product marketing, channel teams, analytics, and legal/compliance stakeholders—while driving measurable outcomes and managing reputational risk in external-facing channels
Fluent in performance analytics for organic channels, including the ability to define KPIs, diagnose drivers, and communicate executive-ready insights with clear implications for investment and prioritization
Previous people management experience, paired with a passion for mentorship, talent development, and empowering individuals through a collaborative leadership style

Experience operating in complex matrixed organizations with COE partners, mastery of the concept of influence without authority.
Financial services and/or regulated category experience with demonstrated rigor around claims, disclosures, and governance in public channels.
Small business/B2B audience familiarity.
Positive, team-oriented attitude with a desire to work hard, support others, and help create an environment where people enjoy collaborating and doing great work together.