Responsibilities

• Client Leadership & Strategy Creation
• Serve as a strategic advisor to clients, providing counsel on influencer marketing programs, creator partnerships, talent management, compensation structures, and risk management.
• Develop deep understandings of client businesses, audiences, and competitive landscapes to create impactful influencer strategies that drive measurable outcomes.
• Lead the creation and execution of integrated influencer and creator programs in partnership with Strategy, Creative, Analytics, Paid Media, and Client Experience teams.
• Act as an escalation point for complex influencer engagements, ensuring best-in-class client service and program delivery.
• Content & Campaign Execution
• Champion the creation of amazing content with influencers, driven by a passion for creating good social content that tells a compelling story, rather than just relying on basic product pushes.
• Maintain strong attention to detail, regularly reviewing and editing the work of more junior team members to ensure quality control.
• Ensure every piece of content and every post that goes out is perfectly aligned with FTC guidelines, brand safety standards, and remains highly attention-grabbing.
• Team Leadership & Talent Development

Requirements

• 7+ years of experience in influencer marketing, social media, communications, or integrated marketing, preferably within an agency environment.
• Proven experience leading large-scale influencer programs and effectively managing teams.
• Deep understanding of the influencer marketing landscape, creator economy, social platforms, and emerging industry trends.
• A hands-on strategic thinker with exceptional communication, presentation, negotiation, and storytelling abilities.
• Meticulous attention to detail, with a deep understanding of FTC guidelines, risk management, and quality assurance in social content.
• Experience building and scaling teams while fostering an inclusive, collaborative culture.
• Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
• Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
• Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
• Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

Benefits

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit