Vice President, Influencer + Social

New York City, NY (On-site)

$115K/yr – $195K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own influencer strategy and execution for consumer brands, steering cross-functional campaigns across owned, earned, and paid channels with measurable impact.

Own Strategy & Execution: influencer programs from brief to impact, aligning with client goals.
Emerging Trends & Cross-Functional: adopt new platforms, present strategies to internal teams and clients.
Performance & Leadership: analyze results to optimize activations in real time and mentor the digital team.

Job Description

Responsibilities

Strategy & Execution: Own influencer programs from brief to impact, aligning with client goals.
Emerging Trends & Platforms: Adopt new platforms, proactively integrate and advocate opportunities to improve campaigns.
Cross-functional Collaboration: Prepare and present influencer strategies and briefs to internal teams and clients.
Performance Analysis: Use analytics tools to track success and inform real time optimization decisions.
Leadership: Lead and mentor digital professionals, establish best practices and grow agency capabilities.
Team Player: Agile and collaborative working style across cross-discipline teams.

Requirements

8-10 years previous experience and a B.A. in Public Relations, Communications or a related discipline
Digital native with understanding of influencer from owned, earned and paid perspectives
In-depth knowledge of related social trends and industry sector events and experience working with celebrities, social influencers and brand ambassadors
Proven experience in leading teams to execute client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills
Proven experience in the Consumer Brands space
Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
Excellent verbal and written communications skills as well as an ability to develop and present compelling client proposals

Benefits

medical coverage, dental, vision, disability, 401k, and paid time off

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009

Paris, Île-de-France, FRA

3.2K employees (505 in marketing)

mslgroup.com