Vice President, eCommerce and Marketing

New Brunswick, NJ (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end listing and marketplace growth engine, tying content, demand, and partner outcomes to measurable growth.

  • Listing lifecycle ownership: craft stories, A+ content, variation architecture, and page performance that win.
  • Demand and traffic strategy: direct retail media, set targets, track results, and report to boost partner investment.
  • Marketplace expansion: configure partners, adapt to platform changes, and identify new marketplaces for growth.

Job Description

Responsibilities

  • Product Presentation: Design winning listings at scale. Architect the research and merchandising guidelines that help tell a connected story. The listing is our product. You own its development and lifecycle, raising the bar with each release.
  • Listing Optimization: Systematize the art of refinement. Stay ahead of the seasonal and category shifts in search and buying behaviors to ensure our products rank with agents and algorithms, while increasing customer conversion.
  • Traffic Generation: Own the demand strategy that drives influence and profitable growth. Direct retail media and promotional instruments across winners and your strategic bets. Set the targets, track performance, and build the reporting that turns results into rising partner investment.
  • Marketplace Growth: Use deep marketplace mastery to configure each partner for success. Adapt to platform changes, keeping an eye on the features and new marketplaces that can be turned into growth plays. Develop the corresponding plan, the partner pitch, and the process that makes the feature manageable and profitable.
  • Systems and Insights: Fuel a continuous experimentation pipeline that proves what is working and what has stopped working: new keywords, image order, the new ad mechanism a platform just shipped. Turn every finding into context and skills the entire team can use to elevate our standard.
  • Market Expansion: Build demand for the agency itself. Create the pull with our website and social presence, then curate the funnel and the case studies that convert it into new partners.

Requirements

  • Curiosity and kindness: you learn ahead of need, teach what you know, and raise the standard of everyone around you.
  • 5+ years of hands-on eCommerce experience across platforms like Amazon, Home Depot, Walmart, Wayfair, and more.
  • Listings you are proud of: the story they tell, the A+ content, the variation architecture, and the detail-page conversion numbers that prove they win.
  • Experience with Adobe Suite and a clear understanding of how professional imagery works inside a marketing department.
  • Retail media experience from strategy to execution and budget management: Sponsored Products, Sponsored Brands, and DSP.
  • Social commerce expertise: TikTok Shop, influencer relationships, and an eye for the UGC that converts.
  • Demonstrated ability to use Helium 10 and other tools to match keyword intent to products and build customer connections.
  • AI-native. You work with Claude daily and understand the challenges and benefits.
  • Exceptional communication and organizational skills, with a sharp eye for structure and process.
  • A collaborative team player who values belonging and thrives in a culture of trust and shared success.

Nice to Have

Benefits

  • Health and Dental
  • 401k with Matching
  • Bonus Opportunity
  • Paid vacation time
Ross Industries, Inc. logo

Ross Industries, Inc.

With fifty years of industry expertise, Ross Industries has built an international reputation as the engineer, manufacturer, and marketer of the world’s finest food processing and packaging systems. All Ross systems are designed to help processors streamline their food manufacturing and packaging functions in order to improve quality, productivity, and food safety while minimizing waste.Ross is known for its wide range of proven processing and packaging solutions, including their line of meat tenderizers, antimicrobial intervention systems, chilling and freezing equipment, formers and presses, slicers, macerators, and a range of tray sealing equipment.Our total commitment to our customers makes Ross the one supplier that processors can trust for better, smarter solutions.

Midland, Virginia, USA
72 employees

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
45.2%
Direct
34%
Referral
6%
Social
13.3%
Paid
1.3%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Roles Posted (Last 30 Days)
1