Vice President, Demand Generation at BlueConic | Philadelphia, PA | $180K/yr – $200K/yr

BlueConic

Vice President, Demand Generation

Philadelphia, PA (Hybrid)

$180K/yr – $200K/yrDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Drive AI-powered demand generation at scale, owning pipeline targets and cross-functional alignment to revenue goals.

Must-have: 8–12+ years in B2B SaaS demand gen with pipeline ownership.
Standout: AI-driven marketing ops and predictive forecasting across ABM, campaigns, and analytics.

Job Description

Responsibilities

Build and scale a high-velocity, AI-powered demand engine that consistently delivers ICP-fit pipeline and drives measurable acceleration in revenue performance.
Redesign demand generation around AI-first execution, embedding predictive segmentation, dynamic personalization, automated experimentation, and intelligent budget optimization into daily operations.
Launch integrated campaigns, aligned to business priorities and sales plays, with clear quarterly pipeline targets and timely performance feedback loops.
Operationalize AI-driven ABM, prioritizing high-value accounts with intent and behavioral data to increase engagement and compress sales cycles.
Lead event and field strategy with a focus on creating highly engaging customer and prospect experiences and ensuring fast follow-up, automated scoring, and clear pipeline attribution.
Establish tight alignment with Sales and Revenue Operations, building predictive pipeline models, conversion diagnostics, and shared accountability for pipeline velocity.
Create a culture of continuous experimentation, increasing testing cadence, shortening time-to-insight, and scaling what performs.
Develop and elevate a performance-driven team, equipping marketers with AI-enabled workflows that increase output, efficiency, and measurable impact.
Modernize analytics and reporting with AI, implementing advanced attribution and predictive forecasting that connect spend directly to pipeline and revenue outcomes.

Requirements

Bring 8–12+ years of B2B SaaS demand generation experience, including 3+ years owning pipeline targets in high-growth environments.
Have a track record of delivering pipeline growth at pace, driving quarterly acceleration rather than incremental improvement.
Demonstrate experience embedding AI into marketing strategy and operations to improve targeting precision, experimentation velocity, and ROI.
Operate with urgency and a bias for action, making informed decisions quickly and iterating in real time.
Thrive in performance-driven environments where impact is measured weekly and quarterly.
Have built strong, execution-focused partnerships with Sales that prioritize speed-to-opportunity and revenue accountability.
Lead with clarity and high standards, building teams that combine strategic thinking with disciplined execution.

Preferred

Experience in retail, CPG, commerce, or complex enterprise buying environments is a plus.

Benefits

BlueConic offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.

BlueConic

4.2 Glassdoor

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.

Founded in 2010

Boston, Massachusetts, USA

178 employees (18 in marketing)

www.blueconic.com

85% recommend to a friend

83% CEO approval