Vice President, Brand Experience at Orosoffiato | USA

Vice President, Brand Experience

USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own brand experience leadership to unify multi-channel journeys, align campaigns with growth objectives, and scale customer engagement across global markets.

Brand experience ownership: drive global consistency of messaging, visuals, and customer interactions across channels.
Cross-functional delivery: partner with marketing, product, operations, and regional teams to deliver integrated brand campaigns and customer journeys.
Experience optimization: analyze feedback, trends, and metrics to guide strategy and scalable brand processes.

Job Description

Responsibilities

Develop and execute brand experience strategies aligned with organizational objectives and long-term growth initiatives
Lead initiatives that enhance customer engagement, brand consistency, and audience interaction across multiple channels
Collaborate with marketing, communications, product, operations, and regional leadership teams to deliver integrated brand experiences
Oversee customer journey initiatives and identify opportunities to improve audience satisfaction and engagement outcomes
Analyze customer feedback, market trends, and engagement metrics to support strategic decision-making
Establish scalable frameworks and operational standards for brand experience management
Support the development of campaigns, events, digital engagement initiatives, and customer-facing communication strategies
Ensure consistency in brand presentation, messaging, and customer interaction standards across global markets
Drive cross-functional projects related to customer experience optimization and brand growth initiatives
Mentor and develop high-performing brand experience, communications, and engagement teams

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Brand Management, or related field
10+ years of experience in brand experience, customer engagement, marketing strategy, or related executive leadership roles
Proven experience leading customer-focused brand initiatives and multi-channel engagement programs
Strong communication, organizational, and strategic planning capabilities
Excellent stakeholder management and cross-functional leadership skills
Experience working in dynamic, fast-paced, or multinational business environments
Familiarity with CRM systems, customer engagement platforms, analytics tools, and digital communication technologies preferred