User Acquisition Manager at Headlight | USA

Headlight

User Acquisition Manager

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Headlight is seeking a UA specialist to develop and optimize paid campaigns across Meta, Google, TikTok, and other platforms. The role involves managing budgets, testing creatives, and delivering actionable performance insights. Candidates should have 3–5+ years in paid acquisition, strong analytics, and experience with MMPs and attribution.

Job Description

Responsibilities

Develop and execute user acquisition strategies across platforms like Meta, Google Ads, TikTok, Snap, Apple Search Ads, and DSPs.
Manage budgets and pacing to ensure campaigns hit volume, efficiency, and ROI targets.
Partner with internal creative and analytics teams to test and iterate ad creatives quickly and effectively.
Own media buying and optimization, using advanced tactics like value bidding, A/B testing, incrementality experiments, and geo-lifts.
Analyze campaign data to generate actionable insights and communicate performance clearly to clients.
Stay ahead of platform changes and emerging UA best practices, especially in a privacy-centric world (SKAN, MMM, MMP integrations, etc.).
Serve as a trusted advisor to clients, guiding growth strategies and aligning execution with broader business goals.

Requirements

3–5+ years of hands-on experience managing paid acquisition for mobile apps, eCommerce, or digital products.
Expertise in major UA platforms (Meta, Google UAC, TikTok, etc.) with a track record of hitting performance goals.
Strong analytical skills with proficiency in tools like Excel/Sheets, Looker, or similar BI platforms.
Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.).
Comfortable working in a fast-moving, client-facing role with multiple accounts.
Rabid curiosity and desire to learn

Headlight

Headlight is a mental health company dedicated to transforming the way behavioral health services are delivered. With a clinician-centered model, innovative technology, and a commitment to accessibility and affordability, Headlight is redefining mental health care.

Founded in 2020

San Diego, California, USA

184 employees (10 in marketing)

headlight.health