Responsibilities

• Develop insights-led in-store marketing for top-tier US B2B retail partner
• Drive in-store marketing vision for top retailer at the LEGO Group
• Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in-store displays
• Own process from concept-to-activation for in-store marketing events
• Manage total project budget, providing accurate forecasts and analyzing performance
• Collaborate with sales, product marketing and creative teams to gain buy-in and measure ROI for bespoke programs and innovative store experiences
• Oversee vendor and client relationships for the planning, execution and reporting of all in-store marketing campaigns
• Ensure timelines are met for all critical launches and key marketing moments

Requirements

• Strong experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a Retail or CPG environment
• Proven ability to translate complex consumer and shopper data into actionable in-store path-to-purchase tactics
• Experience managing large-scale budgets and physical retail rollouts (remodels/expansions) across hundreds of doors

Preferred

• Strong presentation skills with the ability to sell-in creative concepts to senior retail buyers and internal executives
• Proficiency in budget and project management tools and analysis, with a solid understanding of shopper engagement and commercial KPIs (e.g. dwell time, market share, conversion, etc.)
• A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission
• Bachelor’s degree preferred or equivalent working experience in a business-related field

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.