Responsibilities

• Lead and deliver Big Potato’s US retail marketing activity, with a focus on supporting and growing the 6 key retail areas in North America.
• Champion US marketing campaigns and partnerships that bring Big Potato games to life for players and retailers alike.
• This person will be one of the “American voices” within the business, helping shape how Big Potato shows up across the US market.
• Retail Support: Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America, ensuring each receives the right level of attention, tailored support and activity throughout the year.
• Develop tailored marketing support plans and toolkits for key accounts.
• Take ownership of building and maintaining a clear level of support for all North American independent customers, including regular communication and access to key marketing assets, making sure they consistently feel looked after.
• Assist in the planning and execution of sales-focused events (e.g. trade shows) to ensure a strong, consistent brand presence.
• Use and build our own case studies to help us demonstrate to retailers how we’ve shown up in other accounts / markets.
• Track and report on the performance of US retail activations, using insights to shape future plans.

Requirements

• Degree in Marketing, Business, Communications, or a related field (preferred but not essential).
• Experience working with retail marketing, trade shows, or sales support in a consumer-facing industry.
• Proven track record in managing marketing campaigns or partnerships within the US market.
• Experience coordinating events, stunts, or brand activations.
• Comfortable working independently while staying aligned with the broader global marketing strategy.
• Excellent communication and relationship-building skills, both internally and externally.
• Creative thinker with a knack for spotting trends and developing engaging brand collaborations.
• Analytical mindset with experience tracking campaign performance and making data-driven decisions.
• Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
• Proactive and hands-on approach to problem-solving.

Preferred

• Degree in Marketing, Business, Communications, or a related field (preferred but not essential).

Benefits

• 4 day working week - Friday's off
• Health Care Plan
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Games Allowance
• $650 holiday fund