Responsibilities

• Manage the Lariat’s Instagram, Facebook and Twitter. This includes posting as well as working with section editors to improve and expand their own social media efforts.
• Monitor social media feeds for story ideas and for news of interest to Lariat readers.
• Work as a backup for Morning Buzz as needed
• Evaluate social media analytics
• Participate in daily budget meetings
• Provide marketing and communications support to assigned area of responsibility
• Assist with various projects, activities or tasks related to marketing and communications
• Support marketing and communications strategies and perform duties accordingly

Requirements

• In a student employee capacity, may perform or assist with specialized business or operational functions that contribute to departmental goals and initiatives.
• The social media editor must be an engaging, creative writer who consistently seeks out new ways to increase the Lariat’s readership and engagement.
• He or she will be aware of trends in social media and adapt coverage accordingly.
• The social media editor will manage the Lariat’s social media — Facebook, Instagram, multiple Twitter accounts, app pushes — in coordination with section editors.
• They must be active and savvy users of social media daily.
• The editors will assess Lariat social media analytics daily to determine which stories/photos/videos/posts are getting the most traffic.
• The social media editor will craft strategies accordingly and work with section editors to revise their social media usage as needed.
• DUTIES
• Maintain regular and punctual attendance
• Ability to comply with University policies

Preferred

• engaging, creative writer
• active and savvy users of social media daily
• willingness to take initiative and work independently and collaboratively
• Ability to comply with University policies
• Maintain regular and punctual attendance