Responsibilities

• Uphold the Social Persona
• Be the ultimate filter for all ideas and tactics on social to maintain consistency of voice
• Refine work with creatives using the brand persona as a north star
• Shape the Creative Output
• Be a creative partner pushing the work to be social-first in practice – not just in theory
• Join social productions with an eye for following best practices & brand guidelines
• Own Social Thought-Leadership
• Be on the cutting edge of what’s happening across platforms & trends relevant to the brand
• Share always-on thought-leadership and proactive thinking on ways for the brand to activate
• Help raise the bar through thoughtful pushes on experimentation and evolutions

Requirements

• You truly love living in social – with strong instincts for what works and why
• You are the first of your friends and colleagues to try out new platforms
• You aren’t afraid to get your hands dirty in content creation, giving you an edge in understanding creative concepts & what’s possible in platforms
• You have a proven track record of working with iconic brands on social-first campaigns
• You are culturally obsessed with a finger on the pulse of what’s relevant
• You care about making brands feel like real participants – not observers or followers
• You’re collaborative, direct, and comfortable making decisions in a fast-moving environment
• You balance taste with discipline – knowing when to trust your gut & when to rely on data
• You have infectious passion for social that you bring to all teammates