Strategic Planning Manager at Havas Media Network | New York, USA | $80K/yr – $85K/yr

Havas Media Network

Strategic Planning Manager

New York, USA (On-site)

$80K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross‑channel media planning and client delivery as Planning Manager, shaping strategy and ensuring execution.

Own end-to-end cross‑channel media planning and execution from strategy to delivery.
Must-have: 3–4 years agency experience with leadership.
Standout: experience overseeing media bookings and financial tracking.

Job Description

Responsibilities

Demonstrate a strong understanding of the client’s business and the consumer journey
Working with VP , assists with the day-to-day activities associated with fulfilling the media plan strategy and achievement of cross channel media plan goals with inputs from Client Experience and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
Determine the optimal strategic approach cross channel and within channel (Linear TV, Digital, Print, Social, Video, Audio, Specialty)
Development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets, with input from investment teams on plan details.
Development of TV and Video planning, including Upfront and Scatter marketplace strategy, daypart mix optimization, audience segmentation, and weekly TRP delivery planning.
Lead collaborative, productive working relationships with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
Closely supervise the implementation and execution of the cross channel media plan, which includes flowcharting, budgeting, scheduling and establishing benchmarks for control
Accountability for accuracy and media intelligence (syndicated insights, RFPs, etc.)
Manage client requests ((i.e., plan changes, budget changes))
Evaluate and assess media performance in order to determine the extent to which the original media objectives and strategies were accomplished

Requirements

3 - 4 years of professional experience, preferably with an Agency.
Demonstrated leadership, initiative, and willingness to assume greater responsibility
Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it
Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
Proven ability to handle multiple projects and meet tight deadlines under pressure.
Ability to think cross-channel and in an integrated fashion across digital and offline media channels
Strong written, presentation, verbal, interpersonal, and organizational skills
Critical thinking and problem solving abilities
Strong analytical abilities and quantitative/qualitative skills
Ability to effectively oversee and guide a small team

Havas Media Network

Havas Media Network is the media experience agency. Havas Media Network delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. Havas Media Network is part of Havas, one of the world’s largest integrated content, media and communications groups. Havas Media Network also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 73 Villages. Clients include BBC, Canal+, Credit Agricole, Dolce & Gabbana, EDF, Fidelity Investments, Grupo Carso, Hyundai, JDE, Kia, Leroy Merlin, Lidl, PNC Bank, Puma, Reckitt Benckiser, Red Bull, Sanofi, Shell, Telefonica, YUM Brands, among many others.

Founded in 1990

New York, NY, US

6.5K employees (68 in marketing)

www.havasmedianetwork.com