Strategic Partner Manager, Influencer Marketing Agencies and Platforms, YouTube

Los Angeles, CA (On-site)

$140K/yr – $204K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own partnership programs and education initiatives that scale brand agreements with creators on YouTube, focusing on agency education, and cross-functional influence across Go-To-Market, Product, Sales and Legal to unlock partner value.

  • Own partnerships and program design with influencer agencies and SaaS partners to grow brand agreements on YouTube.
  • Negotiate agreements and build strategic alliances with key agency leaders and platform partners.
  • Coordinate day-to-day partner ops and reporting to measure performance and inform cross-functional strategy.

Job Description

Responsibilities

  • Develop, plan and implement projects and initiatives to grow the value of brand agreements for creators on YouTube, including structured educational and training programs for influencer marketing agencies to maximize the value of YouTube.
  • Negotiate agreements and cultivate strategic partnerships with key leaders within influencer marketing agencies and SaaS platforms.
  • Manage day-to-day operations and partner relationships, fielding and prioritizing incoming requests and creating periodic reports (external and internal) on partner performance.
  • Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners.
  • Work cross-functionally with multiple teams from YouTube and the Global Business Organization, across Product, Go-To-Market, Sales, Marketing, Communications, Legal and Operations to bring the right solutions to key partners.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in business development, partnerships, creator-services (or other creator-driven industries), creator commerce industries or a related role.

Preferred

  • Project management experience; ability to manage multiple time-sensitive projects simultaneously with high attention to detail.
  • Experience in the influencer marketing industry, with expertise in agency dynamics and the creator landscape, including YouTube or short-form video.
  • Experience in negotiating agreements and effective execution of agreements.
  • Ability to analyze complex data sets to develop actionable insights that drive outcomes for external partners.
  • Excellent relationship-building, communication and presentation skills; ability to influence internal and external executives and align cross-functional stakeholders around shared goals.
  • Excellent problem-solving skills with a track record of proactively identifying opportunities to improve operational processes.
Google logo

Google

deleted account

Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37