Responsibilities

• Support implementation of marketing strategies aligned to business goals for the Microbial Identification portfolio.
• Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities.
• Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of the Microbial Identification offering.
• Maintain strong understanding of the competitive landscape, client segments, and market dynamics within sterile and non-sterile markets.
• Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, events, and paid channels.
• Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery.
• Partner with Marketing Operations and creative teams to produce content (web copy, brochures, videos, infographics, event assets).
• Coordinate campaign localization with regional teams.
• Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data-driven improvements.
• Develop and maintain sales enablement materials (presentations, one-pagers, battle cards, case studies).