Responsibilities

• Develop and manage communications and marketing strategies and plans for the program, ensuring defined KPIs are met.
• Devise and run campaigns across paid, owned, and shared channels, including social media, Google Ads, and other relevant platforms.
• Develop and execute personalized content journeys, and continuously A/B test subject lines, messaging, and CTAs to improve performance.
• Optimize audience targeting, bidding strategies, and creative to maximize ROI.
• Oversee influencer partnerships that extend program reach and credibility.
• Identify and recommend AI tools and innovations that improve campaign efficiency and ROI.
• Lead end-to-end campaign execution, keeping every moving part aligned with goals and deadlines.
• Coordinate across internal teams and external vendors to keep work moving smoothly.
• Use project management tools (Workfront, Smartsheet, or similar) to track deliverables, milestones, and reporting.
• Monitor performance through analytics dashboards, and produce reports with clear insights, learnings, and recommendations

Requirements

• Bachelor’s degree in Marketing, Marketing Communications or Strategic Marketing.
• Five (5) or more years in digital marketing, spanning SEO, content strategy, paid media, and marketing automation.
• Strong writing and editing skills, with the ability to craft clear, audience-appropriate messaging.
• Hands-on experience with SEO and analytics tools (e.g., Google Analytics, SEMrush, Moz), CRM/email platforms (e.g., HubSpot), and paid media (e.g., Google Ads, Meta Ads).
• Strong analytical skills and ability to interpret data and adjust strategy accordingly.
• Experience managing projects across multiple stakeholders, with a track record of keeping work efficient and on time.
• Practical experience using AI tools in a marketing or communications workflow.
• Comfort in a fast-paced, cross-functional environment, juggling multiple priorities.
• An optimistic, flexible, solution-oriented mindset.

Preferred

• Experience in healthcare, nonprofit, or membership/association settings.
• College degree in Marketing, Marketing Communications or Strategic Marketing

Benefits

• Exceptional benefits including but not limited to 401K retirement contributions of up to 7%
• generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.