Responsibilities

• Lead U.S. marketing strategy for the Amulet platform to drive adoption, procedure growth, market share, and revenue performance.
• Develop annual business plans, segmentation strategies, commercial objectives, forecasts, and performance metrics.
• Serve as the U.S. market expert for left atrial appendage occlusion (LAAO), translating customer, clinical, and competitive insights into growth strategies.
• Lead U.S. commercialization and launch readiness for new LAAO capabilities and portfolio enhancements.
• Develop value propositions, messaging, customer programs, and multichannel campaigns that drive adoption and utilization.
• Drive customer segmentation, targeting, and engagement strategies across key stakeholder groups, including electrophysiologists, interventional cardiologists, administrators, and allied healthcare professionals.
• Monitor launch performance and implement optimization strategies to maximize business impact.
• Own the LAAO customer experience and identify opportunities to improve physician confidence, procedural efficiency, and patient access.
• Partner with Sales and Field Marketing to execute customer engagement programs and accelerate adoption in key accounts.
• Support field education, national launches, and key customer interactions, including KOL engagement and industry events.

Requirements

• Bachelor’s degree required; MBA preferred.
• 7+ years’ experience in product marketing, product management, group marketing, product management, or commercial leadership.
• Medical device experience required; cardiovascular, structural heart or electrophysiology preferred.
• Demonstrated track record of driving commercial performance, franchise growth, and successful product launches.
• Proven ability to lead through ambiguity and operate successfully in fast-growing markets.
• Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization.
• Travel: Approximately 30-40%

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.