Sr. Product Marketing Manager at Peloton | New York, USA | $135K/yr – $189K/yr

Peloton

Sr. Product Marketing Manager

New York, USA (Hybrid)

$135K/yr – $189K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for Peloton's Connected Fitness portfolio, shaping GTM strategy and cross-functional campaigns to fuel product adoption.

Own product marketing strategy for new products and features across the Connected Fitness portfolio.
Must-have: 8+ years in marketing with GTM launches.
Standout: Mentoring team and establishing best practices across the function.

Job Description

Responsibilities

Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio and drive alignment across all parts of the business
Lead creating positioning and messaging synthesizing quantitative and qualitative insights, and applying that to craft clear and thoughtful briefs to marketing channel owners
Lead large, multichannel, cross-organizational projects and campaigns by proactively bringing together multiple teams across Product, Marketing, Business, Finance and Content and oversee campaign development through to execution
Serve as a strategic thought partner to Product to proactively identify opportunities to further improve our products and software experiences
Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
Consolidate and standardize cross-channel insights and reporting to measure the success of new product initiatives including defining goals and KPIs as well as tracking performance in support of business needs
Elevate the product marketing function by mentoring junior team members and establishing best practices for the function

Requirements

8+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches
Ability to come up with creative solutions to changing business needs, and seeing them through from strategy to execution
Highly organized, excellent time management skills
Ability to lead and influence cross functional partners to drive results, must cultivate strong relationships within the organization
Ability to work proactively with minimal supervision in a fast-paced environment that requires multi-dimensional marketing
Comfortable pushing forward new strategic thinking, presenting above & across peers
A collaborative mindset — no job is too small or too large

Preferred

Experience working with physical product teams to define feature set and pricing is strongly preferred

Benefits

Medical, dental and vision insurance
Generous paid time off policy
Short-term and long-term disability
Access to mental health services
401k, tuition reimbursement and student loan paydown plans
Employee Stock Purchase Plan
Fertility and adoption support and up to 18 weeks of paid parental leave
Child care and family care discounts
Free access to Peloton Digital App and apparel and product discounts
Commuter benefits and Citi Bike Discount

Peloton

4.0 Glassdoor

The Peloton Platform energizes the oil and gas digital transformation through mobility, automation and data integration by providing fully integrated well data lifecycle, production data lifecycle and land data management solutions. Today, over 600 oil and gas clients worldwide rely on Peloton technology to equip their stakeholders with the tools and information necessary to manage, simplify and optimize their operations. For more information about Peloton, visit www.peloton.com or contact info@peloton.com.

Founded in 1991

Calgary, Alberta, CAN

227 employees (8 in marketing)

www.peloton.com

71% recommend to a friend