Sr. Product Marketing Manager, Content Strategy at American Express | New York, USA

American Express

Sr. Product Marketing Manager, Content Strategy

New York, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive the content strategy for product-led growth, aligning messaging across GTM, campaigns, and lifecycle initiatives.

Own and translate product positioning into narratives across channels
Lead cross-functional content work with GTM and Client Adoption teams
Define content priorities for campaigns, launches, and lifecycle efforts

Job Description

Responsibilities

Develop and own the content strategy aligned to product priorities, GTM plans, and customer growth initiatives
Translate product positioning and messaging into clear, compelling narratives across formats and channels
Build and maintain scalable messaging frameworks, content playbooks, and asset templates
Serve as a cross-functional content lead, partnering with GTM and Client Adoption teams to support campaign needs
Define content requirements and priorities across campaigns, launches, and lifecycle initiatives
Manage agency relationships and oversee external content development (e.g., videos, digital assets)
Ensure consistency of voice, tone, and messaging across all customer-facing materials
Establish content production workflows and governance to improve speed and quality
Review and approve key assets including presentations, one-pagers, emails, and event materials
Incorporate performance insights and stakeholder feedback to continuously refine content strategy

Requirements

5+ years of experience in content strategy, product marketing, or B2B marketing
Strong experience developing messaging frameworks and sales enablement content
Experience managing creative agencies or external vendors
Excellent writing, editing, and storytelling skills
Experience working cross-functionally with Product, Sales, and Marketing teams
Strong project management and prioritization skills
Demonstrated experience managing and developing direct reports
Strategic thinker with strong attention to detail and quality

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014

New York, New York, USA

32K employees (314 in marketing)

go.amexgbt.com/home