Responsibilities

• Develop a deep understanding of how marketers, agencies, and developers are using AI assistants, LLMs, and agentic workflows to plan, manage, optimize, and measure advertising campaigns.
• Own qualitative and quantitative customer research and demand-validation function for LinkedIn Ads' AI ecosystem, determining which agentic use-cases are worth building against, and supporting product investment cases
• Craft go-to-market (GTM) strategies including target audiences, positioning, messaging, launch plans, and adoption programs for LinkedIn Ads AI integrations, MCP server, and future ecosystem partnerships.
• Own the GTM strategy for LinkedIn Ads' AI integrations and MCP server, accountable for adoption outcomes, not just launch execution, across a growing portfolio of AI ecosystem partnerships
• Own LinkedIn's competitive and market-intelligence view of the AI ecosystem, synthesizing signals across ad platforms, AI platforms, and emerging agency-built tools into a clear point of view that directly shapes product roadmap and GTM prioritization.
• Partner with Product, Engineering, Business Development, Design, Legal, Sales, and Marketing to define the product roadmap, identify new partnership opportunities, and articulate LinkedIn’s differentiated role in helping B2B marketers drive business outcomes through AI-first experiences.
• Build structured feedback loops with customers, agencies, sales teams, partners, and developers to capture ongoing market signals and identify emerging opportunities.
• Partner closely with agency teams to understand how leading agencies are leveraging AI assistants, custom agents, MCP infrastructure, and workflow automation on behalf of clients, and translate these learnings into product strategy and GTM recommendations.

Requirements

• 6+ years of product marketing experience
• 3+ years of product marketing experience in digital advertising, with direct exposure to AI/LLM products, agent platforms, or developer ecosystems
• BA/BS degree or equivalent work experience

Preferred

• Experience leading product marketing for a portfolio of advertising or AI features
• Strong customer research and insights synthesis experience, including qualitative and quantitative interviews
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
• Understands AI fundamentals (LLMs, agents, retrieval, automation, evaluation, etc.) well enough to influence product strategy
• Experience executing GTM plans for new products, including messaging, narratives, sales enablement, and partner enablement
• High EQ with the ability to build impactful cross-functional relationships across large and diverse teams