Responsibilities

• Act as internal subject matter expert for social platforms, dynamics, and opportunities.
• Act as an "always-on" social monitor — spotting cultural moments, topics, or trends and elevating actionable opportunities to brand teams for rapid approval and activation.
• Social Listening in partnership with I&A, and Social/Influencer agencies to develop actionable insights.
• Partner with Influencer & Content Manager, Brand Management, MP&A Specialists, and Media Lead to develop plans, KPIs, learning agendas, and investments.
• Manage social media agency for social strategy, channel approach, investment, community management and content creation.
• Maintain owned channels: Meta, TikTok and YouTube.
• Provide recommendations for boosting and optimizing content.
• Establish and track campaign metrics in real-time (reach, engagement, conversions).
• Own and complete optimization and performance reporting templates designed by the Influencer and Content Planning Director.
• Participate in Brand and Marketing Expert Team (MET) planning sessions, leveraging a culturally engaged social and influencer lens to enhance brainstorms for activation ideas.