Sr. Paid Media Manager at New American Funding | USA

New American Funding

Sr. Paid Media Manager

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media growth across Social, Programmatic, Native, and Google for high-spend lead generation in mortgages.

Must-have: Mortgage industry experience and 7+ years in performance-driven acquisition.
Standout: End-to-end funnel optimization with CAC/ROAS payback accountability and cross-functional collaboration.

Job Description

Responsibilities

Lead planning, execution, and optimization of paid media campaigns across core acquisition platforms including Social, Programmatic, Native, and Google and emerging channels.
Own and grow the assigned acquisition channel, with full responsibility for performance management across external partners, including pacing, quality, volume, and return metrics.
Design and execute platform specific media strategies including campaign structure, audience segmentation, bidding models, and budget allocation frameworks.
Manage hands on campaign setup, trafficking, audience segmentation, bidding strategies, and budget allocation to drive efficient lead acquisition at scale.
Ideate and develop direct response creative angles, partnering with Creative to brief, test, and iterate performance driven messaging based on platform data.
Own forecasting, budget pacing, and performance reporting for high spend acquisition programs, ensuring efficient deployment of budget against performance targets.
Plan, execute, and evaluate structured experiments to improve lead quality, conversion efficiency, and overall channel performance.
Analyze spend efficiency, conversion performance, and customer value to optimize against CAC, ROAS, and payback objectives.
Own tracking and link operations including UTMs, pixel implementation, conversion event mapping, offline uploads, and QA to ensure accurate attribution and clean performance data.
Monitor end-to-end performance from lead intake through downstream outcomes, identifying trends and optimization opportunities.

Requirements

Mortgage Industry experience is mandatory
Minimum 7 years of experience in performance-driven digital acquisition, with a strong emphasis on channel growth and lead generation.
Proven experience managing and scaling high-spend, performance-driven acquisition budgets with accountability to CAC, ROAS, and payback metrics.
Strong understanding of performance economics, attribution, and end-to-end funnel optimization.
Experience planning, executing, and analyzing structured experiments to improve lead quality and conversion efficiency.
Solid working knowledge of web analytics and performance measurement tools.
Experience in setting up and working with CRO platforms (Optimizely, Google Experiment, VWO).
Strong analytical skills with the ability to translate performance data into actionable insights.
Ability to collaborate cross-functionally with internal teams and external partners to drive performance outcomes.
Highly organized, self-directed, and comfortable operating in a fast-paced, results-oriented environment.
For remote employees: reliable high-speed internet connection (recommended 100mb download or ability to connect via ethernet).
Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

New American Funding

3.5 Glassdoor

Our Mission:New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing. Our dedication to client service during the transaction extends after the closing while we service their mortgage. This passion for client service is displayed in every step of the homeownership experience with a focus on fulfilling our client’s needs in a manner that enhances their standard of living.We welcome thoughtful conversation. To keep this space respectful and helpful, please review our community guidelines. -https://bit.ly/4lkZf1vNew American Funding LLC NMLS #6606NMLS Consumer Access: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/6606 State Licensing: https://www.newamericanfunding.com/legal/state-licensing/To view the Texas Complaint Notice, please go to www.newamericanfunding.com/legal/state-licensing/”

Founded in 2003

Tustin, California, USA

4.9K employees (300 in marketing)

bit.ly/4iFnSo8

58% recommend to a friend

79% CEO approval