Responsibilities

• Own and manage client Marketo instances end-to-end, including architecture, governance, and best practices
• Execute day-to-day campaign operations: building, QAing, and launching emails, programs, and nurture flows
• Manage and maintain Marketo-Salesforce sync, field mapping, and lead lifecycle processes
• Audit existing Marketo instances and deliver actionable recommendations
• Build and optimize scoring models, segmentation, and smart list logic
• Collaborate with our team on client strategy, project planning, and MarTech roadmaps
• Communicate directly with clients to explain technical recommendations and present findings
• Troubleshoot integration issues, data quality problems, and deliverability concerns